It is Reformation Day, the day on which we remember, if not celebrate, the tradition of a German monk turned university professor who is said to have nailed a debating document of 95 theses to a chapel door in Wittenberg 498 years ago. As the quincentennial approaches things are starting to ramp up. And that led to a very interesting event this past year.
Last spring Playmobil released a special figure as part of the Luther 2017 celebration. (According to one source this was at the request of the German and Nuremberg tourist boards and the Evangelical Lutheran Church in Bavaria.) Literally overnight this became the fastest selling Playmobil product with over 34,000 boxes out the door in 72 hours. Needless to say, additional stock was quickly ordered.
What are we to make of this popularity? It should be acknowledged that Luther had a tremendous impact on the secular history of Germany as well as the history of the church there and around Europe, something I reflected a bit on a few years ago. So maybe we are just seeing a recognition of that historical significance?
Maybe it is purely a collector’s rush recognizing that it is being issued in conjunction with the wider celebration of the event. It is a commercial item to mark a significant anniversary so it is worth something sentimental now and possibly commercial later. (As you can see from the picture at the right I decreased the future value of mine by opening it and putting it together.)
But maybe, just maybe, the Reformation still means something. Does this “Little Luther” as some are calling it, still stand for something? (yes, pun intended) Does he come with a quill and book, rather than a hammer and parchment, to remind us that the lasting value of the Reformation was not as much in the theological debating points as in people being able to hear and read the Holy Scripture themselves in their own language.
I like to think it is the latter, that the work Luther and so many others started continues today. And while many more were involved in the Reformation I’m not sure a Playmobil version of Calvin, Beza or Farel would be as big of hits. However, if you want a set of – how shall I say this – some of the more colorful reformers maybe there should be a set that includes Ulrich Zwingli and John Knox.
It should be noted that this is not the only commercial tie-in to the Luther 500 celebrations. One particular site I know of is the Reformation 500 special collection from Concordia Publishing where you can not only get this dashing replica of Dr. Luther but a whole line of products. Not to be missed is the “Here I Stand” dress socks. (I’ll let that sink in for a minute. 🙂 ) The real sign that this is catering to modern audiences is that there are three different containers for coffee, but only one beer stein.
On a more cultural note it is an interesting success for Playmobil. An insightful article came out in the New Yorker last month where the author, Jason Wilson, wondered about the distinctions, and relative popularity, of Lego as compared to Playmobil. He came down on the side of the latter explaining it’s value like this:
No one would argue that Lego does not inspire creative, constructive play. But more and more Lego relies on its associations with pop culture in order to catch a child’s attention. The child may build and create, but the narrative is simply copied from the movie. It’s easy to snark, but Playmobil has quietly walked a different path over the past decade—slower, less flashy, more generic scenarios, much fewer licensing deals. This type of unscripted play is very good, for children and the culture. Playmobil may hold tighter to ideals of independent, imaginative narrative play, and it represents a less crass, less marketed, less ironic or knowing type of play.
In a sense is that not a little bit reflective of the Reformed faith – slower, less flashy but independent, imaginative and narrative? As opposed to marketed and associated with pop culture “in order to catch [the individual’s] attention.”
And so I will leave you with that.
And may you all have a merry “little” Reformation Day.